Crafts Council

Added Value?

Added Value? questions the value of contemporary craft within the current landscape of branding and luxury.

A desire for authenticity, quality and craftsmanship is redefining our understanding of luxury. The term craft has been adopted as a validation of quality and value by brands and more widely.

This exhibition investigates differing perceptions of value, and public interest in the provenance and production narratives connected with the things we buy and use.

Added Value? considers our emotional relationship with things and the value of the unique. It questions - is craft a new language for luxury?

© Sophie_Mutevelian © Sophie_Mutevelian © Sophie_Mutevelian © Sophie_Mutevelian © Sophie_Mutevelian © Sophie_Mutevelian © Sophie_Mutevelian

Added Value? at designjunction 2012.
Photos: Sophie Mutevelian.